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 LW Strategic Marketing


 Strategic marketing to grow your bottom line



Markets today are large and mature. Conventional thinking and traditional marketing activities can no longer carry the day for success. we are here to work with you on identifying the right mix of services and solutions to promote your product or service and maximize your return on investment.

A marketing budget today includes many line-items such as: shopper marketing (a new fancy term for in-store activities), trade shows, events, direct mail, website creation and development, brand awareness activities, marketing collateral (brochures, posters, data sheets), press releases. The main portion of the budget is still attributed to advertising activities such as: television, radio, out-of-home, newspaper and magazines.  Even things like letterhead and business cards can all factor into a marketing budget, as can strategic alliances with other firms. Some even consider the distribution channels used to be crucial from a marketing stand point.  More recently the internet arena developed terms like banners, SEO (search-engine-optimization), PPC (pay-per-click), CPC (cost-per-click), CPM (cost-per-thousand), etc.

Have you been closely looking at all these with each and every marketing decision taken this year? Be honest!!!

We believe that marketing must be an ongoing activity with a number of complementary approaches that must start with strategizing the key questions, such as: what is the real product or service we are offering? What is our target market? Which distribution channels have we considered? Which new applications should we explore? 

In some cases we are hired to provide strategic advice, in others we manage a few or all of these marketing activities and provide relevant solutions to be sourced directly or through us.

LW Strategic Marketing has strategically developed and successfully implemented programs with digital and electronic displays, advertising motion displays, ecommerce and web optimization in five continents.  We have been working with corporations, media companies, advertising agencies, out-of-home advertising technologies, in-store programs, shopper marketing activities and display company rollouts.

LW Strategic Marketing offers a global view with a local presence.

Strategy and marketing are terms we all use freely. If we ask a group of people what these mean, we will get more than one definition as with most complex terms depending on our individual perception. Each of us will have a different vision of what these terms mean. To get started lets review some traditional definitions:

STRATEGY is defined as:
“adaptation that serves or appears to serve an important function in achieving evolutionary success".
   (Click for source: Merriam-Webster Online Dictionary)

MARKETING is defined as
“the process or technique of promoting, selling, and distributing a product or service”.
   (Click for source: Merriam-Webster Online Dictionary)

Many professionals tend to practice one concept at the time. LW Strategic Marketing will show you how to practice these two with many more combined, creating a greater outcome. 

A recent research has shown that over 70% of buying decisions are taken in the store. Another study shows that the “shopper marketing” segment has shown a steady growth of over 20%, faster even than spending on internet advertising (rising 15% annually) and far faster than the 2% growth projected for spending on such traditional media as TV, print and radio. For some products the in-store arena is the place to be at, have you been doing anything to actively materialize on it?

Another example, technologies that offer motion, digital signage and interactive displays provide attention-grabbing abilities that allow manufacturers and retailers to connect with individuals that are in a shopping mode, even when on-the-fly. Have you been utilizing the right technologies in the right place at the right time?

The In-Store Marketing Institute defines Shopper Marketing as:
“The use of strategic insights into the shopper mindset to drive effective marketing and merchandising activity in a specific store environment.
   (Click HERE for source )

Deloitte included this definition in a resent report, saying that Shopper Marketing
"is the employment of any marketing stimuli, developed based on a deep understanding of shopper behavior, designed to build brand equity, engage the shopper and lead him/her to make a purchase".
  (Click HERE for source )

Other professionals still call it “Point-of-purchase programs” or “in-store advertising” the winning concept here would be to define shopper marketing from the shopper’s point-of-view.  After-all, this is a phenomenally growing segment of the media and advertising industries that has been attracting advertising dollars, that are shifted from conventional methods. One article determines that Shopper Marketing accounts for about 7% of package-goods marketing budgets, or more than $2 Billion. With some technologies an annual in-store nationwide rollout can be achieved by skipping one or two TV ads.
Care to guess what brings more in return?

Make sense?  Absolutely!  Is it the only activity to take, absolutely NOT!

Please contact us today so we can help in creating your next successful process and let us know if we should include articles, surveys and studies supporting all above claims.

The time is now!

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